80 years in business is a milestone definitely worth celebrating and Haymes have done it with style.
Australia’s largest independent, family owned paint company created a groovy ‘Colour Through the Ages’ story using interior design trends from the 40s to today. Reflecting the key colour, design and decorating influences across these eras, Haymes have put a cool spin on a colour calendar. If there’s a look you love, head to haymespaint.com.au to track it down.
The glitz and glamour of the 1920s and 30s came to an abrupt halt with the outbreak of war in 1939. The following decade saw decorating styles take on a more sentimental tone with traditional furniture, floral upholstery and prudent colours. Homes were small and practical and clutter was kept to a minimum by a generation that was grateful for what they had.
The decade that saw the coming of age of the new economy brought with it a mass consumer market and a great sense of optimism. Architecture took on a more industrial approach where new developments in technology and manufacturing were incorporated into the home. The kitchen became the heart of the home during the 50s with families relinquishing formal dining in favour of relaxed meal times in the kitchen. Reflecting the exuberant times, homes were decorated in carefree pastel tones with pops of red and black.
The swinging 60s was the age of peace, love and flower power. With psychedelic colours, large prints and bold furniture, the purpose of style at this time was to create impact. The world embraced pop culture and the Space Race, which drove changes and new trends in architecture and design, as well as fashion. Colours such as bright oranges, yellows, reds and blues exploded onto walls, furnishings and accessories fuelling a fun, bold atmosphere without boundaries.
Commonly termed the ‘Me Decade’ the 70s was a time of self-discovery and self-assurance in all aspects of life. While the world looked grimly at oil crises and inflation, the design industry took the time to reflect on nature and environmental concerns. Many bold patterns of the 60s were reinterpreted through to the 70s into earthy tones with a more natural aesthetic. Colours became mellow and easier to live with and the introduction of plants in the home reflected a stronger connection to nature.
From the mellow and muted earthy tones of the 70s to the era of contrast came the 80s. Many would say there were more misses than hits during this decade but one influential design movement stood head and shoulders above the rest. The rule-breaking Memphis Group, a collective of young Italian designers, defined the decade with their bold post-modernist style. With no formula or rules they shocked the design establishment with their use of unconventional materials, gaudy colours and kitsch motifs.
The age of minimalism, the 90s saw a paring back of the excesses from previous decades. This was a time to simplify lifestyles and explore colour in softer and more soothing tones. Luxury brands became the trendsetters in the design world and supermodels were considered movie stars. Interiors were all about creating the ultimate feeling of Zen using soft and subtle colours that made the home feel comfortable. Creating a sanctuary from the business of the outside world was the key to success.
The arrival of the new millennium ushered in the era of the indoor/outdoor lifestyle with the humble back garden being transformed across the land into luxurious outdoor living spaces adorned with feature walls, decked floors and stylish furniture. The home became the sanctuary for the family with much more time invested in creating a comfortable space to relax and spend time in. The ‘naughties’ illustrated a more casual look for interior decorating, using warm tones and a more open approach to everyday living.
In an era where technology is king we have become interconnected, multicultural and global, gaining access to trends instantly. People love to curate, particularly when it comes to decorating their homes. We now have greater access to widespread inspiration and education, creating a savvier market. With the continual changes in colour and product developments, a focus on neutrals allows consumers the flexibility to move with trends more freely and individually. Key pieces such as furniture and art give a more distinctively unique approach to design, creating a blank canvas on which to imprint style, sensibility and individuality.
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CREDITS: Styling By Ruth Welsby. Photography by Martina Gemmola