The Gold Coast will play host to a historic Australian-first when the World Mixed Team Championships of Badminton – the prestigious Total BWF Sudirman Cup – hits the newly launched Gold Coast Sports and Leisure Centre this May!
A pinnacle of the world’s second most popular sport, the week-long competition will bring together more than 30 of the world’s strongest badminton nations to battle it out for the 80 cm gold-platted Sudirman Cup trophy.
The 2017 TOTAL BWF Sudirman Cup marks the first time the BWF has selected a non-European or Asian destination to host the globally-celebrated event since its founding in 1989.
The event will also be the first major sporting event staged at the Gold Coast Sports and Leisure Centre in the lead-in to the 2018 Commonwealth Games.
Badminton powerhouses including China, Korea, Malaysia, India, Thailand, Japan, Taiwan and Indonesia will descend on the Gold Coast for the tournament, with more than 1,500 participants from over 160 countries set to enjoy the natural beauty of the region.
The biggest and most prestigious badminton tournament to ever be staged in Australia, the2017 TOTAL BWF Sudirman Cup is supported by Tourism and Events Queensland, and is a major coup for the Gold Coast.
In addition to the interstate and overseas contingent the event will bring to the region, the TV broadcast of the 2017 TOTAL BWF Sudirman Cup will be watched by more than 500 million households globally, with TV vignettes showcasing the beaches, natural beauty and attractions of the Gold Coast.
Queensland Minister for Tourism and Major Events Kate Jones said the event, supported by Tourism and Events Queensland, was a major coup for Queensland.
“We’re delighted the Sudirman Cup will be played in the Southern Hemisphere for the first time, right here on Queensland soil,” Ms Jones said.
“This is an exciting opportunity for the world’s best players to get a taste of Queensland’s amazing experiences and compete in brand new world class facilities.
“The Sudirman Cup 2017 is an exciting prelude to the Gold Coast 2018 Commonwealth Games.
“Hosting major events like this showcases Queensland on the global stage, draws visitors to the State and contributes to our tourism economy.”
With a home-turf advantage, and Rio Olympics experience under their belt, Australia’s best badminton talent are looking forward to playing on a world stage on the Gold Coast in 2017.
With badminton officially the fastest racquet sport in the world, players like Sawan, Wendy and Yunlei are considered to be some of the fittest and most agile athletes across the globe.
Brisbane local and rising badminton star Hsuan-Yu Wendy CHEN is also looking forward to having hometown advantage when she competes next year.
“Competing in the Rio Olympics was an amazing experience, but being able to compete in the world championships of my sport at home will be something else. I’ll have my family and friends courtside, and being able to stay home and not travel to compete will definitely be a plus in my preparation,” said Ms Chen.
“I’m also looking forward to sharing the beauty of the Gold Coast with players from other countries. So many of the top badminton countries are densely populated and the space and natural beauty we have here is definitely something that will stand out for visiting players. I think the beaches, attractions and native wildlife will be amazing for them to experience,” Ms Chen added.