The cut is Western and fashion-forward but the delightfully dizzying array of colours and patterns is unmistakably Persian–the perfect reflection of their Iranian-born, Australian based designer, Neda Alemohammad. Here she tells us about her upcoming showcase here in Brisbane this August.
Name: Neda Alemohammad | Age: 38 | From: Iran | Based In: Canberra | Label: Hana
Neda, 38, has only been in Australia for a little over a year, but she is already lighting up runways with her vibrant Hana designs. Her latest Hana collection, Immigration, playfully infuses bold Middle-Eastern patterns with iconically Australian motifs. It’s a tough task to include a kangaroo on a dress and still keep things fashionable enough for the runway, but Neda nails it.
Fresh from her first showing at Canberra’s Fashfest 2015, Neda is now preparing to dazzle the fash-pack as one of the most exciting new-comers at Mercedes Benz Fashion Festival Brisbane. We caught up with Neda to find out what inspires the beauty in her work.
How did you get into fashion design?
I used to do the same in Iran where women are obliged to cover themselves and wear what the government dictates to them. However, a lot of these women are not religious, therefore I tried to design fashionable and colourful street outfits for them to make [covering up] a bit more tolerable.
Which designer are you most excited to see at Brisbane’s Mercedes Benz Fashion Week?
I am very new to Australia and unfortunately I don’t know all of the designers but I have been amazed by most of them and I think they are great. I am very excited to take part to such a great show.
What inspires your clothing designs?
My inspiration is my cultural journey from Iran to Australia. I mixed my cultural background with Australian pure nature items.
Get your ticket to see Hana at Mercedes Benz Fashion Festival Brisbane from mbff.com.au
Image Credits: Photography: Eric Piris | Hair and makeup: Gabbie Vann | Model: Nicole Luker